How The
Genie
Works

I will:

If we’re a good fit, I’ll send a proposal of work. This will include a detailed list of deliverables, a firm project quote, and a general timeline.

You’ll get a clear understanding of:

Surprises? Hidden costs? Blech.

Get some COPY WAZE.

Sometimes, our initial chat will reveal that you’re not clear about the copy you need. You have this vague sense of “I need content; don’t know what kind,” or “I need copy, but I have a fixed budget and I’m not sure where to invest first.” Not a problem. We’ll schedule a roadmapping session to plot your goals, develop a strategy, and figure out which marketing materials make the most sense for your business right now. 

! The first 30 minutes of your initial consultation is on-the-house.

Then, I’ll start working to achieve a down-to-the-kishkes understanding of your product, brand, and goals, via:

I’ll ask you a lot of questions, because no one knows more about your business than you.

I want to SEE your target audience — feel them, touch them, hear them. I want to eavesdrop as they mumble about the stuff that ANNOYS them most…and squeal about the stuff that gets them PUMPING.

I will:

I might:

Intelligence in hand, I’ll get my fingers flying across the keyboard — and send you a detailed summary outline. This outline will give you a clear copy breakdown, showing you which messaging and concepts will be featured on each page. Once the outline is reviewed and approved, I’ll work my magic to produce an impressive first draft before our agreed-upon deadline.

! (Note: the first draft will be dotted with lots of follow-up comments and questions.)

Cheers!

You’re entitled to 2 rounds of revisions as part of your package.

Plus, your copy includes detailed, easy-to-understand recommendations for images and layout. I’ll stick around for a while, because collaboration is critical: I work closely with your designer + developer to ensure optimal interface of visuals and copy.

So...

Are you ready to

If you need someone who...

Then we are marketing soulmates.

If you want someone who...

Then I’m NOT your man.

(But we can still be friends! Connect with or follow me on LinkedIn)